Football Shirts and The Fashion World
Football shirts (or soccer shirts for our American friends) have not always been an influence in the fashion world, if anything they couldn’t have been further away from it.
The stereotype of a football fan is a middle aged man in the pub wearing his football shirt and the stereotype of a fashion model is a very beautiful and thin woman strutting up and down a catwalk. So how have these two worlds met in recent years?
Ever since music superstar Katy Perry donned boyfriend Russell Brands West Ham football teams tailored kit when she was presenting the European Music Awards last year, there has been an increased interest of many people wanting to see more. This is believed to have inspired the break in direction in the fashion world when famous fashion designer Angy Morton developed a range of couture gowns made from UK Premier League football shirts.
The collection that Morton developed was named the ‘Stolen Dreams Collection’ and in total there were 19 dresses in which 16 were represented by UK football clubs.
One of the main influences to do something with football shirts for Morton was the fact that many female football fans could only show their support with their teams replica shirts which are design for males. As there are a huge amount of female football fans, it just made sense to develop this range.
With the popularity of the ranges it won’t be long before it goes international with couture dresses made from a big international team such as the Real Madrid shirt and Real Madrid kit. Developing more ranges is definitely something that will more than likely happen and with the success this has had it won’t be long before other designers might want to look at a football shirt inspired range.
This is a superb development in our opinion in the fashion world and especially for female fans that have not had any football shirt developed for them, mainly because football clubs have been very content with the big sales their replica shirts generate. We feel some thanks definitely has to go to the beautiful Katy Perry for kick starting this football fashion revolution!